les baskets

while i was watching the re-play of the lakers/spurs game last night, canal+ (the closest thing to american hbo) aired a commercial for a movie they're showing tonight that a lot of people all over the place have been talking about... sneakers. i'm stoked. this is new for the french mainstream.

i remember when mackenzie and i first visited paris for mack's then-potential job with pony. i introduced his boss and the marketing director to fixins, and they told me that as cool as it would be to plan sneaker events for paris, the majority of french people don't regard that a sneaker culture exists. are you kidding me? this majority wears nothing but sneakers on a daily basis!

all they need is some guidance as how to identify that they're freaks themselves. all of those sneakers in your closet, that's called a collection. and so on and so forth...