i'm smizzing and flipping through the paper, and this is what i'm reading in the design column, where i usually read about who won the best product design or what uniquely expensive piece of furniture i should aspire to afford and own one day, so i can say "why yes, it's a cassina. i found it in italy last summer":
"... the lettering. Obama's identity contrasts a Hillaryesque serif typeface with a squiggle-free sans-serif presumably to imply that he combines gravitas with youthful vigor. Originally the letters were upper and lower case, which designers generally deploy to convey friendliness. As the campaign progressed, they have switched to all-upper case, which looks more authoritative, just what Obama wants. The sans-serif font changed, too: from Gill Sans, created by the British designer Eric Gill in the early 1900s, to a contemporary American one, Gotham..."
(ok, in case you missed it, this was what i'm reading under the ART section, in the DESIGN column.) so homegirl goes on forever, analyzing logo placements, comparing his branding to that of MTV's and Saks' (...scary...), bloo blee, and then this:
"Obama's design team has developed customized identities for each state - with the sunrise symbol tucked inside a letter - and various interest groups. "Environmentalists for Obama" sports a green and yellow sunrise; the "Kids" in "Kids for Obama" is in hand-drawn lettering; and so on. You don't need a doctorate in semiotics to decode them, or to realize that Obama isn't just trying to prove that he is design-savvier than his rivals, but that he is better equipped to steer America through the complexities of contemporary life."
shit's hilarious.
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